Chandra Janakiraman is the chief product officer, executive vice president, and a board member at VRChat. Previously, he was a product leader at Meta, where he led Facebook’s social experience interfaces and Reality Labs’ growth; served as CPO at Headspace, where he helped relaunch the platform, driving a 4x subscriber boost; and was a GM at Zynga, delivering massive hit games that reached hundreds of millions. In our conversation, Chandra shares:
• His playbook for developing a product strategy
• The difference between “small s” and “big S” strategy
• How to run strategy sprints
• Who should be involved in strategy work
• Common pitfalls in strategy development
• The role of AI in future strategy development
• More
—
Brought to you by:
• Eppo—Run reliable, impactful experiments: https://www.geteppo.com/
• Airtable ProductCentral—Launch to new heights with a unified system for product development: https://www.airtable.com/lenny
• OneSchema—Import CSV data 10x faster: https://oneschema.co/lenny
Find the transcript at: https://www.lennysnewsletter.com/p/an-operators-guide-to-product-strategy-chandra-janakiraman
Where to find Chandra Janakiraman:
• LinkedIn: https://www.linkedin.com/in/chandramohanj/
Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• X: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
In this episode, we cover:
(00:00) Chandra’s background
(04:47) The importance of strategy
(12:40) Defining product strategy
(15:42) Developing a winning strategy: an overview
(18:51) The preparation phase
(30:46) The strategy sprint process
(45:51) The design sprint
(51:19) Document writing
(57:39) Rolling out your strategy
(01:01:28) Resourcing and roadmapping
(01:04:42) Strategy lessons from Zynga
(01:11:34) Strategy lessons from Meta
(01:15:55) Big S strategy
(01:26:58) AI in strategy formulation
(01:38:12) Final thoughts and lightning round
Referenced:
• Headspace: https://www.headspace.com/
• Good Strategy, Bad Strategy | Richard Rumelt: https://www.lennysnewsletter.com/p/good-strategy-bad-strategy-richard
• 5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker): https://www.lennysnewsletter.com/p/the-ultimate-guide-to-strategy-roger-martin
• VRChat: https://hello.vrchat.com/
• Andrew Chen on LinkedIn: https://www.linkedin.com/in/pmandrewchen/
• Template: Working Backwards PR FAQ: https://www.workingbackwards.com/resources/working-backwards-pr-faq
• How LinkedIn became interesting: The inside story | Tomer Cohen (CPO at LinkedIn): https://www.lennysnewsletter.com/p/how-linkedin-became-interesting-tomer-cohen
• Making time for what matters | Jake Knapp and John Zeratsky (authors of Sprint and Make Time, co-founders of Character Capital): https://www.lennysnewsletter.com/p/making-time-for-what-matters-jake
• Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures): https://www.lennysnewsletter.com/p/finding-your-bullseye-customer-michael-margolis
• Chandra’s flow chart: https://docs.google.com/document/d/1SLmQ0oRFadzJnNM3MJetnLUvB18U4W4GXU4KtJ2ujEQ/edit?tab=t.0
• Chandra’s strategy template: https://docs.google.com/document/d/1iNeYUaMnpicvkpVZO-gj9cCxLeHfWN0xtGm_QoxgemE/edit?tab=t.0#heading=h.5d3jz6v86yrs
• Zynga: https://www.zynga.com/
…References continued at: https://www.lennysnewsletter.com/p/an-operators-guide-to-product-strategy-chandra-janakiraman
Recommended books:
• The Art of War: https://www.amazon.com/Art-War-Sun-Tzu/dp/1599869772
• Competitive Strategy: Techniques for Analyzing Industries and Competitors: https://www.amazon.com/Competitive-Strategy-Techniques-Industries-Competitors/dp/0684841487/
• Good Strategy Bad Strategy: The Difference and Why It Matters: https://www.amazon.com/Good-Strategy-Bad-Difference-Matters/dp/0307886239/
• Playing to Win: How Strategy Really Works: https://www.amazon.com/Playing-Win-Strategy-Really-Works/dp/142218739X
• Make Time: How to Focus on What Matters Every Day: https://www.amazon.com/Make-Time-Focus-Matters-Every/dp/0525572422
• Sprint: https://www.amazon.com/SPRINT-Jake-Zeratsky-Knapp/dp/0593076117
• Walt Disney: The Triumph of the American Imagination: https://www.amazon.com/Walt-Disney-Triumph-American-Imagination/dp/0679757473
• Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration: https://www.amazon.com/Creativity-Inc-Expanded-Overcoming-Inspiration/dp/0593594649/
• The Ten Faces of Innovation: Strategies for Heightening Creativity: https://www.amazon.com/dp/0385512074
Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.
Lenny may be an investor in the companies discussed.
