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    Home » Why 90% of Startups Fail: The $2.2B Lessons | Sadi Khan, Aven CEO

    Why 90% of Startups Fail: The $2.2B Lessons | Sadi Khan, Aven CEO

    webmasterBy webmasterSeptember 9, 2025 All Videos 2 Mins Read
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    Sadi Khan, co-founder and CEO of Aven, retired from Facebook only to return 3 months later to build a $2.2B fintech solving America’s $1 trillion credit card debt crisis.

    In this brutally honest interview, he reveals:
    – Why his first advice is "Don’t start a company"
    – The CFPB graph that ended his retirement: 75 years of unchanged 20-25% credit card rates
    – Why he checks SAT scores when hiring ("Intelligence is massively underrated")
    – How 70 employees beat FAANG revenue per employee
    – His extreme lifestyle: Same shirt daily, "I love boring"

    Key quotes:
    "Unless you’re willing to go decades without pay or recognition, don’t start"
    "Your weakest engineer determines your ceiling"
    "If we die, we can’t help anyone"

    The unconventional story of building a robot arm to sign mortgages, reading Dodd-Frank instead of TechCrunch, and why removing emotions from decisions built a $2.2B company.

    00:00 Don’t Start a Company (Unless You Have This)
    01:40 Meet Sadi Khan & Aven
    02:51 How One Graph Created a $2.2B Company
    05:40 What 12 Years at Microsoft & Facebook Taught Me
    09:00 Most Founders Don’t Know Why They’ll Fail
    11:03 Do Half of What You Think You Should
    13:31 Why Feelings Are Your Biggest Scaling Enemy
    18:01 Kill Decision Fatigue Before It Kills You
    24:08 Credit

    EO stands for Entrepreneur& Opportunities. As we’re looking to feature more inspiring stories of entrepreneurs all over the world, don’t hesitate to contact us at partner@eoeoeo.net

    LinkedIn | @EO STUDIO
    X | @eostudi0

    webmaster

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