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    Home » 10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)

    10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)

    webmasterBy webmasterJanuary 19, 2025 All Videos 3 Mins Read
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    Elena Verna is one of Silicon Valley’s most sought-after growth advisors and operators. She previously led growth at companies like Amplitude, Miro, Dropbox, and SurveyMonkey and is currently doing full-time advising for high-growth tech companies. In our conversation, Elena and I discuss:
    • 10 growth tactics that never work
    • Her 3 favorite growth frameworks
    • How to increase your career optionality

    —

    Brought to you by:
    • Sinch—Build messaging, email, and calling into your product: https://sinch.com/lenny
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    Find the transcript at: https://www.lennysnewsletter.com/p/10-growth-tactics-that-never-work-elena-verna

    Where to find Elena Verna:
    • Newsletter: https://elenaverna.substack.com/
    • X: https://x.com/elenaverna
    • LinkedIn: https://www.linkedin.com/in/elenaverna

    Where to find Lenny:
    • Newsletter: https://www.lennysnewsletter.com
    • X: https://twitter.com/lennysan
    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:
    (00:00) Welcome back, Elena!
    (06:02) Common mistakes growth teams make
    (08:31) #1: Hiring for growth roles too soon
    (15:09) #2: Hiring a head of growth to fix your problems
    (19:20) #3: Doing a rebrand to drive growth
    (25:11) #4: Obsessing over your competition
    (34:00) #5: Believing that your problems are unique
    (42:32) #6: Prioritizing other growth channels above earned channels
    (50:55) #7: Failing to evolve your growth model
    (01:01:06) #8: Not hiring advisors
    (01:05:55) #9: Over experimenting
    (01:10:44) #10: Color optimizations, third-party signups, one email wonders, and removing friction
    (01:15:00) Elena’s favorite growth frameworks
    (01:18:50) Contrarian corner: full-time jobs
    (01:26:05) Lightning round and final thoughts

    Referenced:
    • Elena Verna on how B2B growth is changing, product-led growth, product-led sales, why you should go freemium not trial, what features to make free, and much more: https://www.lennysnewsletter.com/p/elena-verna-on-why-every-company
    • The ultimate guide to product-led sales | Elena Verna: https://www.lennysnewsletter.com/p/the-ultimate-guide-to-product-led
    • Six rules of hiring for growth: https://www.lennysnewsletter.com/p/hiring-growth
    • Figma: https://www.figma.com/
    • Miro: https://www.figma.com/
    • Notion: https://www.figma.com/
    • Carol Wong on LinkedIn: https://www.linkedin.com/in/carol-wong-14133927/
    • Dropbox: https://www.dropbox.com/
    • The Law of Shitty Clickthroughs: https://andrewchen.com/the-law-of-shitty-clickthroughs/
    • Miroverse: https://miro.com/miroverse/
    • GitHub: https://github.com/
    • My 9 Favorite Growth Frameworks: https://www.elenaverna.com/p/my-9-favorite-growth-frameworks
    • Growth Loops are the New Funnels: https://www.reforge.com/blog/growth-loops
    • Racecar Growth Framework: https://www.reforge.com/blog/racecar-growth-framework
    • The Adjacent User: https://andrewchen.com/the-adjacent-user-theory/
    • Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YouTube, Instagram, Facebook, Instacart): https://www.lennysnewsletter.com/p/frameworks-for-growing-your-career-bangaly-kaba
    • Why I’m Unquitting Full-Time Roles: https://www.elenaverna.com/p/why-im-unquitting-full-time-roles
    • Noah Smith’s newsletter: https://www.noahpinion.blog/
    • Beef on Netflix: https://www.netflix.com/title/81447461
    • Veep on Max: https://www.max.com/shows/veep/37cb4217-c710-4166-8e9f-352a61f2cd3a
    • The Last of Us on Max: https://www.max.com/shows/last-of-us/93ba22b1-833e-47ba-ae94-8ee7b9eefa9a
    • Heated boots: https://www.amazon.com/heated-boots/s?k=heated+boots
    • Airpods Max: https://www.apple.com/airpods-max/
    • Memes by Elena: https://www.elenaverna.com/p/ten-funniest-growth-memes

    Recommended books:
    • Project Hail Mary: https://www.amazon.com/Project-Hail-Mary-Andy-Weir/dp/0593135229/
    • The Martian: https://www.amazon.com/Martian-Andy-Weir/dp/0553418025
    • We Are Legion (Bobiverse #1): https://www.amazon.com/We-Are-Legion-Bob-Bobiverse/dp/1680680587
    • Fire Upon the Deep: https://www.amazon.com/Fire-Upon-Deep-Zones-Thought/dp/0812515285

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.

    webmaster

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