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Eric Ries is the author of The Lean Startup and the creator of the Lean Startup methodology. He’s spent two decades working with founders, and he’s the founder of Answer.AI and the Long-Term Stock Exchange (LTSE). Fifteen years after The Lean Startup, he’s onto a different problem. Not how to find something worth building, but how to keep it.
In this conversation, Eric explains why good companies get destroyed in the name of profit, the governing documents almost every founder signs without reading, and the structures a few companies use to protect their mission. He walks through the firing of Sol Price at FedMart, the Philip Morris acquisition of Vectura, and how Anthropic and Patagonia are built to stay true to their purpose. He also revisits The Lean Startup 15 years on, and what AI can and can’t speed up.
00:00 Intro
01:22 Why Great Companies Get Destroyed
07:05 Granola, the AI meeting assistant
08:14 Built to Resist – Ethos + Integrity = Incorruptible
16:30 Build a Company That Outlives You
21:24 Rethinking the Lean Startup
23:50 Advice for Founders
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