In this episode, we sit down with Alex Beller, co-founder of Postscript, an SMS marketing platform. His key insight: 👉 "The riches are in the niches" – focusing on a core product and user creates excellence that customers recognize.
Within six months of launching, Postscript reached $1M in annual revenue, growing to 270+ employees serving 18,000+ customers today after raising funding through Series C.
What sets Postscript apart is their customer-obsessed approach. Alex implemented a system where all founders would immediately respond to customer chats – transforming support into a powerful growth strategy.
In this interview, Alex shares candid stories about:
✅ The discipline to say "no" to opportunities outside their focus
✅ Navigating company growth challenges at different headcount stages
✅ Creating and evolving company values (FEACH) that actually stick
✅ The future of conversational commerce powered by AI
🎧 Tune in to hear how Postscript achieved massive growth by solving SMS marketing for Shopify merchants better than anyone else.
LinkedIn | @EO STUDIO
X | @EO__Global
Instagram | @eostudio.official
Substack | @eostudio
Subtitles for this video were created using [XL8.ai](http://xl8.ai/) machine translation.
I8G8X5VYSQJPLOXB
