*$1M Attention Guide: 15+ ways to get eyeballs on what you’re building* https://clickhubspot.com/um02
Episode 871: Shaan Puri ( https://x.com/ShaanVP ) and Sam Parr ( https://x.com/theSamParr ) talk about the diabolical marketing tactics that De Beers used to convince every man to spend 20% of his annual income on a diamond.
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Show Notes:
(0:00) Intro
(2:15) A Brief History of Diamonds
(8:25) The Marketing Genius of De Beers
(18:15) Lab-Grown Diamonds
(20:00) Shaan Goes Into the Back Room at the Jeweler
(23:15) Bitcoin’s Marketing Genius
(26:55) The Greatest Generation
(28:10) Pronoia. Be It.
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Links:
• Any Human Ever – https://anyhumanever.com/
• ogilvy on advertising – https://a.co/d/0iaTZqIf
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Check Out Sam’s Stuff:
• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it…apply: http://joinhampton.com/mfm
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Check Out Shaan’s Stuff:
• Shaan’s weekly email – https://www.shaanpuri.com
• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.
• Mercury – Shaan uses Mercury across all of his companies. you can too: http://mercury.com/
Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC
• I run all my newsletters on Beehiiv and you should too + we’re giving away $10k to our favorite newsletter, check it out:
beehiiv.com/mfm-challenge
My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /
