For this episode of Design Review, YC’s Aaron Epstein is joined by Karri Saarinen, co-founder & CEO of Linear, one of the top designer founders working today. Together they’ll review several sites from the YC community with an eye for how to build and maintain a high quality brand.
Apply to Y Combinator: https://ycombinator.com/apply
Thank you to these companies for volunteering to have their sites reviewed*:
Sprites AI (https://www.sprites.ai/)
GigaML (https://gigaml.com/)
UnReal Milk (https://www.unrealmilk.com/)
Confident AI (https://www.confident-ai.com/)
Dropback (https://www.dropback.com/)
*Some of the featured websites may be updated between the time we film and publish
Chapters:
00:43 – Authenticity in Branding
02:02 – The Initial Website for Linear
02:57 – Importance of Clear Messaging
03:49 – Be Specific
04:12 – Two Different Descriptions for Startups
07:55 – Brands and Design Evolve Over Time
09:57 – Sprites AI
15:09 – GigaML
22:02 – UnReal Milk
29:57 – Confident AI
34:27 – Talk to Your Ideal Customer
37:22 – Dropback
