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In this solo episode, I break down how to make money with Meta Muse by mining Facebook groups, Marketplace, and Instagram to match buyers with sellers. The idea came after my wife and I had a baby and the agency we hired for a night nurse admitted it found candidates in Facebook groups. I demo Muse finding night nurses at $30 an hour in Montreal, show how to give it a phone number through Bland AI, and share the Marketplace and Instagram tactics I’d use. I close with my four-level framework for growing a matching side business into a trusted list, a community, and a vertical software company.
Timestamps
00:00 – Intro
01:19 – Sponsor: Brex
03:22 – Meta Muse
03:52 – Why this is a big opportunity
04:33 – Picking a Niche, City, and Rules
05:44 – Owning the asset and data
06:51 – Cleaning Data You Own
08:27 – Lessons From eBay
10:37 – A Phone Number With Bland AI
11:30 – Undervalued Facebook Groups
12:55 – Business Pages and IG Niche Pages
13:46 – Prompting Muse Into Facebook Groups
15:19 – Mining FB Marketplace and Instagram
17:20 – Four Levels of Personal Agent Arbitrage
20:38 – Results From Montreal Groups
21:40– Goods vs. Services
22:15 – Muse vs. Dots and Instinct
24:09 – Closing Thoughts
Key Points
• Muse mines public Facebook groups, Marketplace, and Instagram to match buyers and sellers in any niche and city.
• A clean list of names, needs, prices, and trust signals is an asset I own and can sell later.
• Facebook groups, business pages, and IG niche pages look undervalued as Muse agents start crawling them.
• I tell Muse where to look, and Facebook groups gave me the highest quality data.
• My four levels: mine the data, own the list, own the room, then build technology.
• A lean cost structure lets me charge a success fee of a few hundred dollars and keep high margins.
Numbered Section Summaries
1. The Night Nurse Search
My wife and I recently had a baby, and our search for a night nurse led us to an agency. The agency admitted it searched Facebook groups for Miami, South Florida, and New York night nurses, and I realized Muse can do that work today. I expect a thousand-plus millionaires to come out of this era.
2. Matching Buyers and Sellers
Billions of people post needs and offers in Facebook groups, on Marketplace, and on Instagram. I pick a niche, a city, and rules for who I approve, like night nurses in Orlando, and Muse handles the structure, matching, DMs, calls, texts, and booking. The top eBay sellers made millions by finding unique products to sell, and connecting buyer and seller holds the same value here.
3. Clean Data as an Asset
Posts across these platforms vary in quality, so Muse cleans the data into Airtable, Google Sheets, or whatever I use. That list of names, needs, prices, and trust signals compounds into an asset I own and can sell, and I’ll cover data brokering in a future episode. Each niche needs its own cleaning approach, starting with what my ICP wants.
4. A Phone Line and Undervalued Pages
People give Muse a dedicated number through Bland AI’s Agent Line, a non-VoIP US number with talk and text that I believe costs about $15, so Muse can get a number, call me, reach out to people, and close sales. Facebook groups have about 1.8 billion monthly active users by my estimate, and with millions of Muse agents crawling them, I’d start a group, a business page like a Miami agency for night nurses, or an IG niche page now. Buying Facebook groups may also be an arbitrage, so check Facebook’s terms of service first.
5. The Four Levels
Level one is mining other people’s groups, Marketplace, and IG, and level two is owning a cleaned, priced, trusted list off platform. Level three is owning the room through your own Facebook group, IG niche page, or Marketplace storefront, and level four is building technology like SaaS, vertical agents, and vertical harnesses that automate the workflow end to end. Muse also works as my content hub for Instagram research, and its lean cost structure lets me charge parents a few hundred dollars where an agency team might have charged thousands.
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