I was talking to a friend of mine who decided recently to get into the content game.
He asked why my content was getting more reach than his.
I said “I don’t know. We put out about 250 per week. How many pieces a week are you putting out?”
He replied “I’m posting a measly once a day. Ha! Thank you for resetting my minimum standard.”
He’s already an incredibly successful man (more than me) and it instantly *clicked* for him.
Volume. (But there’s more to it than that)
I’ve had this happen to me in business more times than I can count.
I think “oh I should just do 30% more or 50% more.”
But the people who are beating me aren’t doing 50 PERCENT more, they’re doing 50 TIMES more. Big. Difference.
We think we’re doing something wrong, but in reality we aren’t doing nearly enough of it.
To get 5x the results sometimes you have to put in 50x the effort.
