Even the most successful websites eventually need a redesign. Take Stripe for example. After six years with the same homepage, they recently unveiled a brand new site that reflects how the fintech giant has evolved over the past few years. So when is the time right for a new landing page? And what should you prioritize in the redesign? In this episode of Design Review YC’s Aaron Epstein sat down Stripe’s Head of Design Katie Dill to pull the curtain back on their high profile redesign and to discuss how their team is evolving in a world dominated by new AI design tools.
00:00 – Intro
00:30 – The Old Site
01:30 – Why Stripe Redesigned a Site That Still Looked Good
03:00 – The Biggest Thing They Needed To Change
03:30 – Crafting A New Narrative For The New Site
05:00 – What Story Was Missing From The Old Site
05:30 – “What Is The Point Of A Website?”
06:00 – The New Site
06:44 – New Landing Page Breakdown
07:10 – The GDP Counter: A Homepage Element Only Stripe Could Pull Off
07:40 – Building Trust Through Design
08:45 – Inside Stripe’s “Bento Box” Approach to Product Storytelling
10:37 – Why Stripe Used Modals Instead of Sending People to New Pages
11:37 – Adding Lively Animations That Don’t Feel Distracting
13:50 – The Value Of Beauty In Web Design
14:30 – How To Be Intentional With New Design Elements
15:40 – The Balance Between Getting It Right and Endless Iteration
16:24 – AI-Generated Brand Imagery
17:30 – How A Website Is Like A Song
19:11 – Designing the Perfect Stripe Wave Background
24:48 – All the Homepage Concepts Stripe Tried Before Landing on the Final Design
27:10 – How AI Is Changing Stripe’s Design Process
35:00 – Fighting the “Gravitational Pull to Mediocrity”
40:00 – Walking the Store: Stripe’s Secret to Better Product Design
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