I sit down with Amir, who’s back on the pod, and we walk through the full stack of taking a business idea from zero to a validated, A/B-tested landing page in a single session. I use Idea Browser’s new MCP integration with Claude Code to pull project context, generate a lead magnet concept, design a landing page in Paper, and then wire up analytics and live experiments through HumbleLytics — all without writing a single line of front-end code manually.
If you want more workflows and tactics to build a business with AI, check out this free workshop: https://startup-ideas-pod.link/S6a1NXj
Timestamps
00:00 – Intro and Episode Preview
02:30 – Building a Growth Strategy with Idea Browser
06:10 – Designing Landing Pages in Paper
08:38 – Refining Copy, Layout, and Components in Paper
20:06 – Deploying Landing Page and Adding HumbleLytics Analytics
28:38 – Running A/B Experiment on the Headline
32:44 – The Arbitrage Opportunity and Closing Thoughts
Links Mentioned:
Amir’s Agentic Marketing Skill: https://startup-ideas-pod.link/amir_marketing_skill
Key Points
* Idea Browser now connects to Claude Code as an MCP, letting you pull project context, growth strategies, and skills directly into the terminal for building and iterating on business ideas.
* Paper replaces the traditional Figma-to-developer handoff by letting you design, iterate, and refine landing pages visually — all connected to Claude Code so changes stay in sync.
* HumbleLytics enables no-code A/B experiments that dynamically update page content without deploying new code, so you can test headlines, CTAs, and layouts in real time.
* This full stack — Idea Browser, Paper, Claude Code, Humblelytics — creates a significant arbitrage opportunity right now because almost nobody is using it at this level.
Section Summaries
1. Idea Browser’s MCP Integration With Claude Code
I walk through how Idea Browser now connects directly to Claude Code as an MCP. This means you can pull full project context — your ICP, positioning, offer definition, growth strategy — straight into the terminal. The big unlock is that Idea Browser tracks the natural progression of how your business evolves over time, so every time you come back, you have the right documents and context to make better decisions.
2. Designing in Paper Instead of Figma
I explain the gap Paper fills. Traditionally, designers create static assets in Figma and hand them off to engineers. Now that people build directly in Claude Code, they lose track of design iterations and lack a visual interface for refining layouts. Paper sits between design and code — you ideate, create variations, and pick directions visually, all connected to your codebase. I show how to generate multiple component options and select the strongest one
3. Refining Copy, Layout, and Components
I walk through refining the landing page section by section in Paper: adjusting the hero headline, swapping out a pricing section for an ROI calculator, and building a component library for the project. Amir highlights a key principle — Paper preserves your component decisions, so you can reference and reuse them across projects
4. Running a No-Code A/B Experiment
I use Claude Code to hit the HumbleLytics API and create an A/B test on the homepage headline — with zero code deployment. The script dynamically swaps the headline for a portion of traffic, so you see the variant ("Every lost deal started with an objection your rep wasn’t ready for") without pushing any changes to your developers. I show how the experiment dashboard tracks conversions and click data in real time.
5. The Arbitrage Opportunity
I draw a parallel to the early days of Facebook ads when clicks cost five cents and most people had no idea the platform existed. Right now, 99.999% of people have no clue this stack exists. If you have good ideas, can A/B test them, create polished websites and lead magnets, and have access to billions of people with internet connections and credit cards, the arbitrage is massive. I also note that several customers already pay $5K–$10K per month for managed services using this exact workflow.
The #1 tool to find startup ideas/trends – https://www.ideabrowser.com/
LCA helps Fortune 500s and fast-growing startups build their future – from Warner Music to Fortnite to Dropbox. We turn ‘what if’ into reality with AI, apps, and next-gen products https://latecheckout.agency/
The Vibe Marketer – Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND AMIR ON SOCIAL
Humblytics: https://humblytics.com/?via=community
X/Twitter: https://x.com/amirmxt
Youtube: https://www.youtube.com/@amirmxt
