Jake Heller is the co-founder & CEO of Casetext, the AI legal startup behind CoCounsel, which was acquired by Thomson Reuters for $650 million.
In his talk at AI Startup School on June 17th, 2025, he shared how his team did it—from picking the right idea to building AI products that actually work—and how founders can turn a cool demo into a reliable tool used by real customers.
Chapters:
00:00 — How We Built a $650M AI Company
01:00 — Picking the Right Idea in the AI Era
04:45 — Three Types of AI Startups: Assist, Replace, or Do the Unthinkable
09:25 — How to Build Reliable AI Products (Not Just Demos)
16:30 — The Importance of Evals and Testing
24:20 — Why Product Quality Beats Marketing and Hype
26:00 — How to Price and Sell AI Products
27:45 — Building Trust with Customers
29:30 — Product Isn’t Just Pixels, It’s Everything Around It
33:00 — What Founders Should Really Focus On
36:00 — Q&A: Picking Markets, Focus, and Defensibility
