Join me as I chat with Jacob Posel where he explains his viral method for creating professional ads using ChatGPT 4o and reference images. Jacob demonstrates that effective ad creation with AI relies more on providing quality inspiration images than complex prompting. The episode includes four example ads and two live demonstrations, showcasing how marketers can experiment with different audiences and styles at scale to improve conversion rates.
Timestamps:
• 00:00 – Intro
• 02:01 – Best practices and the importance of inspiration images
• 05:52 – Using Reference Images vs. No Reference
• 09:07 – Exploring Sora for Prompt Inspiration
• 13:33 – Another example of reference image + product image
• 16:20 – More Ad Examples (Ridge Wallet)
• 18:14 – More Ad Examples (Replit)
• 19:12 – Where to find Ad inspiration
• 20:00 – Live Ad Creation for LCA
• 33:37 – Ad Concept Development for LCA
• 37:37 – Finalizing the Ad and Next Steps
Key Points:
• Jacob Posel demonstrates how to create high-quality ads in minutes using ChatGPT, focusing on using reference images rather than complex prompts
• The process involves providing inspiration ads and product images to ChatGPT, which can then generate customized, conversion-ready advertisements
• Using well-known brands requires less specific prompting as the AI already understands them, while lesser-known products need more reference images
• The speakers demonstrate live ad creation for Late Checkout Agency (LCA), showing the iterative process and prompt refinement techniques
1) The Secret to Great AI-Generated Ads
Forget complex prompting – the REAL magic is in your reference images!
Jacob revealed: "The important thing in creating good ads are the inspiration images and product images that you provide."
ChatGPT understands intent better than other AI image tools.
2) The Simple Framework
Here’s the basic formula Jacob uses:
• Find an inspiration ad you like
• Add your product image
• Give simple instructions
• Let ChatGPT work its magic
The model is SMART enough to understand what you want without elaborate prompts.
3) When to Use Reference Images vs. When Not To
KEY INSIGHT: ChatGPT already knows popular brands!
"It knows Nike, Adidas, Ridge wallets really well," Jacob explains.
For well-known brands: Simple prompts work fine
For newer/smaller brands: ALWAYS provide reference images
This saves you tons of time!
4) Pro Tip: Where to Find Ad Inspiration
Jacob’s go-to sources for ad inspiration:
• Creative OS
• Foreplay
• Icon
These tools pull from Meta’s ad library and make it searchable.
Finding the right reference ad is HALF the battle!
5) The Hidden Goldmine Nobody’s Talking About
ALPHA ALERT: Check out Sora’s explore page!
"This is a piece of alpha that people do not know about right now," Jacob revealed.
It shows you the EXACT prompts people used for successful images.
Perfect for learning how to prompt effectively!
6) Crucial Prompting Tips
If your first attempt isn’t perfect:
• DON’T continue in the same chat
• Start a fresh conversation
• Make adjustments to your prompt there
"You generally get through a cycle of worse and worse rather than improving" if you keep going in the same chat.
7) Real-World Example: The LCA Ad
We created a luxury-style ad for Greg’s innovation agency in real-time!
Process:
1. Screenshot website elements
2. Find vintage Rolex ad as inspiration
3. Simple prompt explaining the brand vibe
4. Iterate in a NEW chat for improvements
Took less than 10 minutes!
8) The Future of Advertising
This technology enables:
• Personalized ads at scale
• Rapid response to trending moments
• Testing different audiences/demographics
• Experimenting with creative directions
As Jacob puts it: "The ad is the targeting" – and now you can do it at SCALE.
Notable Quotes:
"Marketers have this saying nowadays that the ad is the targeting and this is just a way that you can actually do it at scale." – Jacob Posel
"The important thing I found in creating good ads are actually the inspiration images and the product images that you provide." – Jacob Posel
LCA helps Fortune 500s and fast-growing startups build their future – from Warner Music to Fortnite to Dropbox. We turn ‘what if’ into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire – a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
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