In this episode, we sit down with Alex Beller, co-founder of Postscript, an SMS marketing platform. His key insight: 
"The riches are in the niches" – focusing on a core product and user creates excellence that customers recognize.
Within six months of launching, Postscript reached $1M in annual revenue, growing to 270+ employees serving 18,000+ customers today after raising funding through Series C.
What sets Postscript apart is their customer-obsessed approach. Alex implemented a system where all founders would immediately respond to customer chats – transforming support into a powerful growth strategy.
In this interview, Alex shares candid stories about:
The discipline to say "no" to opportunities outside their focus
Navigating company growth challenges at different headcount stages
Creating and evolving company values (FEACH) that actually stick
The future of conversational commerce powered by AI
Tune in to hear how Postscript achieved massive growth by solving SMS marketing for Shopify merchants better than anyone else.
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Subtitles for this video were created using [XL8.ai](http://xl8.ai/) machine translation.
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