I’m joined by Adam Robinson who has bootstrapped startups to millions of dollars in revenue, as we deep dive on how we would validate and grow a startup idea.
1) The Yonder Phone Pouch market is exploding
• Locks phones away to create "phone-free spaces"
• Already in schools, concerts, comedy shows
• Huge potential for innovation (charging, remote unlock, etc.)
• Adam predicts 98% of middle schools will require in 10 years
2) How to validate & launch a Yondr competitor:
• Target affluent customers first (Elon approach)
• Have 100s of conversations before building
• Look for "eyes lighting up" as signal
• Prototype only after strong validation
3) Growth strategy: Micro-influencer UGC
• Outreach to 1000s of relevant micro-influencers
• Send free product, ask for honest posts if they like it
• No monetary incentives needed for authentic content
• Aim for breadth of coverage, not mega-influencers
4) Copywriting Framework
• Study successful brands in similar space (e.g. Jolie)
• Use AI (Claude, ChatGPT) to adapt their style
• Remember: Don’t copy, but get inspired and make it your own
5) The "third way" of building startups:
• Combine Rework’s bootstrapping principles with Y Combinator’s focus on product excellence
• Result: Profitable growth without VC dependency
• If product is truly excellent, word-of-mouth drives growth
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Episode Timestamps:
0:00 Intro
02:22 Startup Idea 1: Yondr Phone Pouch 2.0
09:40 How to validate & launch a Yondr competitor
18:28 Growth strategy: Micro-influencer UGC
25:23 Copywriting Framework
30:30 The "third way" of building startups:
