This is the story of Smith & Diction, the design agency behind some of the most talked-about rebrands—Perplexity, Anterior, Alma, Exposure, and Gamma—all crafted by one of the smallest teams in the industry. In this episode, Mike Smith (Art Director) and Chara Smith (Head Copywriter) share how they build iconic brands with precision, creativity, and heart. Expect a ton of insight into what really makes branding great. 00:00 Intro 01:43 Branding and Copywriting 101 15:09 Building the Perplexity and Gamma Brands 21:00 The Story Behind Smith & Diction EO stands for Entrepreneurship & Opportunities. As we’re looking to feature more…