I was talking to a friend of mine who decided recently to get into the content game. He asked why my content was getting more reach than his. I said “I don’t know. We put out about 250 per week. How many pieces a week are you putting out?” He replied “I’m posting a measly once a day. Ha! Thank you for resetting my minimum standard.” He’s already an incredibly successful man (more than me) and it instantly *clicked* for him. Volume. (But there’s more to it than that) I’ve had this happen to me in business more times than…

