How Figma’s First Marketer Built the World’s Most Beloved Product l Claire Butler & Corey Lee

Figma’s first marketer Claire Butler and Design Advocate Cory Lee share essential tips on Figma’s Growth Strategy. From changing the product name on day one to making immediate impact, they reveal what strategies helped Figma build such a beloved community. Learn about the power of 1:1 relationship building that transformed skeptical designers into passionate advocates, and the story of how the first Config exploded from a planned 200-person event to 1,000 attendees. Hear how the brand philosophy starting from ‘figment of imagination’ became reality. 00:00 Highlight 03:17 What Figma’s First Marketer Did on Day One 05:04 Figma’s First Go-To-Market Strategy?…