Join me as I chat with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into Black Friday Campaign strategy. Jonathan shares his strategies and frameworks for leveraging Black Friday regardless of what type of business you run. Episode Timestamps 00:00 – Intro 01:03 – The Importance of Black Friday for Businesses 04:09 – Types of Black Friday Sales 04:49 – Case Study: Endel’s Renewal Strategy 08:36 – Comparing Strategies: MagicMind and AG1 12:35 – Apple’s Unique Approach to Black Friday 14:13 – Creative E-commerce Strategies 19:59 – Bundling Products for Black Friday 22:38 – Startup Idea 1: Black Friday Agency 27:43 – Gamifying Promo Codes 29:46…
Saturday, February 22
