In this episode, we sit down with Alex Beller, co-founder of Postscript, an SMS marketing platform. His key insight: 👉 "The riches are in the niches" – focusing on a core product and user creates excellence that customers recognize. Within six months of launching, Postscript reached $1M in annual revenue, growing to 270+ employees serving 18,000+ customers today after raising funding through Series C. What sets Postscript apart is their customer-obsessed approach. Alex implemented a system where all founders would immediately respond to customer chats – transforming support into a powerful growth strategy. In this interview, Alex shares candid stories…