The hidden pattern behind successful products | Mark Pincus (FarmVille, Words with Friends, & more)

Mark Pincus founded Zynga—the company behind Words With Friends, FarmVille, and Zynga Poker—and has arguably created more hit consumer products than anyone in history. At Zynga, eight of 10 major game launches became massive hits, reaching over a billion players. Over the past five years, Mark has been synthesizing everything he’s learned about building successful consumer products and turning it into a book, Life at the Speed of Play, which comes out on June 23. This is the first interview he’s done about the book. *In our in-depth conversation, we discuss:* 1. His “Proven, Better, New” framework: copy what’s proven,…