Godard Abel, cofounder and CEO of G2, built a leading SaaS marketplace through years of setbacks and hard choices. At his first company, Big Machines, the dot-com crash forced him into painful layoffs, including letting go of his very first employee, a moment he still recalls as one of the hardest in his life. Those experiences taught him that the real differentiator for founders isn’t intellect but emotional fortitude, the ability to endure and keep going. It took years to find product-market fit and the company nearly collapsed more than once, but what ultimately carried him through wasn’t brilliance, it…

