Join me as I chat with Jonathan Courtney about how businesses can thrive by going against current digital trends, particularly by offering premium in-person experiences while others focus on AI and virtual offerings. He shares how his company has successfully transitioned from digital-only to in-person events, charging higher prices for physical experiences that consistently sell out. The conversation explores how physical products and experiences create perceived value, authenticity, and scarcity that digital alternatives cannot replicate. Timestamps: 00:00 – Intro 01:33 – The Anti-Trend to AI 05:53 – Why IRL Events 09:09 – Frameworks for Creating IRL Events 17:20 – JC’s…
Friday, November 28
