Navigating B2B sales for the first time can feel slow and overwhelming. Drawing from his experience founding Monzo and GoCardless, YC’s Tom Blomfield shares his playbook for running a tight sales process that lands real, recurring revenue. He walks through each step—free and paid pilots, opt-out contracts, long-term deals—and shows how to prove value and close customers. Apply to Y Combinator: https://www.ycombinator.com/apply Work at a startup: https://www.ycombinator.com/jobs Chapters: 00:21 – The Typical B2B Sales Progression 01:00 – Common Pitfalls in Early Stages 01:38 – Understanding Design Partnerships 02:56 – Identifying Customer Problems 04:18 – Avoiding Overbuilding 06:11 – Transitioning to…

