Join me as I chat with Justin Mares, Founder of Kettle and Fire, as he explains his methodical approach to validating Kettle and Fire before fully launching it in 2014-2015. He created a basic landing page with a PayPal checkout to test if people would pay $29.99 for bone broth, achieving a 30% conversion rate despite having no actual product. The conversation highlights how modern AI tools have dramatically lowered barriers to entry for entrepreneurs testing new business ideas Timestamps: • 00:00 – Intro • 01:05 – The Scale of Kettle and Fire • 01:20 – The Initial Idea and…
Tuesday, September 16
