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    Home » Viral Content is a Skill Issue (RPN’s 1B+ View AI Workflow)

    Viral Content is a Skill Issue (RPN’s 1B+ View AI Workflow)

    webmasterBy webmasterOctober 22, 2025 All Videos 4 Mins Read
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    Join me as I chat with Roberto Nickson about his entire content creation process for short-form videos that generate hundreds of millions of views. He goes through his workflow in real-time, from writing scripts with conflict elements to recording with a teleprompter, and editing with strategic pattern interrupts to maintain viewer attention. Roberto emphasizes speed and efficiency through template usage, organized file structures, and specialized tools that help him complete videos in under 45 minutes.

    Timestamps:
    00:00 – Intro
    03:21 – Roberto’s Recording Setup
    05:00 – Script Writing Process
    09:55 – Live Recording Video
    13:00 – File organization system
    16:12 – Editing Workflow
    20:37 – Optimizing
    23:17 – Incorporating Visuals
    30:11 – Creating AI-generated visuals
    33:57 – Caption creation and typography techniques
    37:32 – Adding SFX and Music
    43:17 – The Final Video
    46:03 – High-level Strategy Overview
    49:11 – Roberto’s Studio Setup

    Key Points:
    • Roberto demonstrates his complete workflow from scripting to editing for creating viral short-form videos
    • He shows his garage studio setup with detailed equipment walkthrough and recording process
    • The editing process includes audio treatment, visual effects, and strategic pattern interrupts to maintain viewer attention
    • Roberto explains his approach to AI-generated visuals using tools like Nano Banana and Kling for custom B-roll

    1) The Studio Setup (Spoiler: You Don’t Need One)

    Roberto films in his GARAGE with about $100K of equipment – but he immediately clarifies:

    "When I go to hotel rooms and just do it on my iPhone, it looks the same, performs the same. It does not matter."

    The key? Consistency and speed, not fancy gear.

    2) The Script Writing Process

    Roberto’s scripting philosophy:
    • Avoid pure "information dumps" (AI will commoditize these)
    • Add personal opinions and angles
    • Introduce CONFLICT early (by line 2!)
    • Explain why the topic matters to viewers

    He stores everything in Apple Notes – simple but effective!

    3) Recording Setup: Speed Is Everything

    His recording workflow:
    • Teleprompter with script loaded in Prompter Pro
    • Records video on Canon R5C
    • Simultaneously records audio separately in OBS as backup
    • Records multiple takes of each line for options

    "My videos are always dialed: speed, information, and I’m out of there."

    4) The Editing Magic: Pattern Interrupts

    Roberto’s editing philosophy centers on "pattern interrupts" to keep viewers engaged:

    • Alternates between talking head and B-roll
    • Uses split-screen layouts
    • Overlaps audio between cuts to eliminate pauses
    • Adds motion to static elements
    • Incorporates sound effects for emphasis

    5) AI-Generated Visuals Over Stock Footage

    Roberto NEVER uses stock footage anymore!

    His go-to tools:
    • Nano Banana for quick image generation
    • Kling for video animation
    • Sora 2 (when appropriate)
    • Screen Studio for recording software demos

    "I want everything to be in perfect context to what I’m saying."

    6) Caption Strategy: The Slot Machine Effect

    Roberto’s caption approach is BRILLIANT:

    • Uses single-line captions that appear almost word by word
    • Creates custom typography for emphasis
    • Manually masks words to appear one at a time

    "It’s like a slot machine. It psyche-hacks the brain."

    7) The Psychology of Attention

    Roberto breaks down his content philosophy:

    1. CAPTURE attention (hook)
    2. MAINTAIN attention (conflict/resolution cycles)
    3. REWARD attention (value delivery)

    "Even Christopher Nolan could upload The Dark Knight, but if it didn’t have a good hook, nobody’s sticking around."

    8) The Sound Design Layer

    The final touch that most creators miss:
    • Adds risers for transitions
    • Incorporates subtle sound effects for text animations
    • Uses music that matches the topic’s tone
    • Keeps everything subtle but engaging

    And the results? Hundreds of millions of views, brand deals with major companies, and becoming the creator that other creators study.

    The #1 tool to find startup ideas/trends – https://www.ideabrowser.com/

    LCA helps Fortune 500s and fast-growing startups build their future – from Warner Music to Fortnite to Dropbox. We turn ‘what if’ into reality with AI, apps, and next-gen products https://latecheckout.agency/

    Boringmarketing – Vibe Marketing for Companies: boringmarketing.com
    The Vibe Marketer – Join the Community and Learn: thevibemarketer.com

    Startup Empire – get your free builders toolkit to build cashflowing business – https://startup-ideas-pod.link/startup-empire-toolkit
    Become a member – https://startup-ideas-pod.link/startup-empire

    FIND ME ON SOCIAL
    X/Twitter: https://twitter.com/gregisenberg
    Instagram: https://instagram.com/gregisenberg/
    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND ROBERTO ON SOCIAL
    X/Twitter: https://x.com/rpnickson
    Instagram: https://www.instagram.com/rpn/
    Newsletter: https://rpn.beehiiv.com/

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