Victor Riparbelli, CEO & Co-founder of Synthesia breaks down: Why going viral isn’t the goal.
How to tell if you’re building something “fun and cool” —or truly useful. It took 8 years of pivots, and deep conversations with users to figure out what people actually needed. By solving a problem most teams ignored, Synthesia scaled to $100M in ARR and a $2.1B valuation.
Are you building something people actually need — or just something that looks impressive?
00:00 Intro
01:50 Why I Spent 8 Years Betting on a Crazy Idea
04:15 Are You Building a Painkiller or a Vitamin?
07:11 Fun and Cool Won’t Keep Users Coming Back
09:04 The Vacuum Effect of Product-Led Growth
10:49 Find the Bit-Off Underdogs
#AI #videogeneration #synthesia
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