Figma’s first marketer Claire Butler and Design Advocate Cory Lee share essential tips on Figma’s Growth Strategy.
From changing the product name on day one to making immediate impact, they reveal what strategies helped Figma build such a beloved community.
Learn about the power of 1:1 relationship building that transformed skeptical designers into passionate advocates, and the story of how the first Config exploded from a planned 200-person event to 1,000 attendees. Hear how the brand philosophy starting from ‘figment of imagination’ became reality.
00:00 Highlight
03:17 What Figma’s First Marketer Did on Day One
05:04 Figma’s First Go-To-Market Strategy?
07:07 A Designer’s First Impression of Using Figma
09:59 Tips for Marketing a Product Before Launch
13:33 Figma’s Playbook for Building a Loved Community
17:05 Config’s First Chapter
20:35 How Iconic Brands Are Really Built
*This podcast was recorded at Config2024
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