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    Home » A founder’s guide to crisis management | Uri Levine (Waze co-founder, serial entrepreneur)

    A founder’s guide to crisis management | Uri Levine (Waze co-founder, serial entrepreneur)

    webmasterBy webmasterFebruary 16, 2025 All Videos 3 Mins Read
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    Uri Levine is a co-founder of Waze (which was acquired by Google for $1.3 billion in 2013), along with nine other companies (including another company he sold for over $1 billion). He’s also been on 20 boards and has been an advisor to over 50 startups. He recently released a new chapter of his best-selling book Fall in Love with the Problem, Not the Solution, which provides a guide to surviving crises at your company. In this episode, we cover:
    • The two types of startup crisis and how to handle them
    • Why speed of action is the most important thing
    • How to keep your team motivated when things look dire
    • A framework for deciding whether or not to pivot
    • What to do when product-market fit disappears
    • How to approach raising money during a crisis
    • More

    —

    Brought to you by:
    • WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs: https://www.enterprise-ready.com/
    • Rippling—Automate HR, IT, and finance so you can scale faster: http://www.rippling.com/lenny
    • OneSchema—Import CSV data 10x faster: https://oneschema.co/lenny

    Find the transcript at: https://www.lennysnewsletter.com/p/a-founders-guide-to-crisis-management-uri-levine

    Where to find Uri Levine:
    • X: https://twitter.com/urilevine1
    • LinkedIn: https://www.linkedin.com/in/uri-levine
    • Website: https://urilevine.com
    • Book: https://www.amazon.com/Fall-Love-Problem-Solution-Entrepreneurs/dp/1637746601/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=

    Where to find Lenny:
    • Newsletter: https://www.lennysnewsletter.com
    • X: https://twitter.com/lennysan
    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:
    (00:00) Welcome back, Uri!
    (05:10) The new chapter: navigating crises
    (08:15) Types of crises founders face
    (29:10) Navigating cash crises
    (38:31) The importance of never giving up
    (46:26) How to keep people engaged through a crises
    (47:59) Transparency in crisis management
    (56:58) Navigating product-market-fit challenges
    (59:27) Deciding when to pivot or shut down
    (01:13:34) Real-life startup survival stories
    (01:17:06) Avoiding and preparing for crises
    (01:21:21) Final thoughts and book promotion

    Referenced:
    • Waze: https://www.waze.com/
    • Moovit: https://en.wikipedia.org/wiki/Moovit
    • Order Chat: https://www.crunchbase.com/organization/order-chat
    • Fibo: https://finder.startupnationcentral.org/company_page/fibo
    • Behind the founder: Drew Houston (Dropbox): https://www.lennysnewsletter.com/p/behind-the-founder-drew-houston-dropbox
    • TomTom: https://www.tomtom.com/
    • Khosla Ventures: https://www.khoslaventures.com/
    • WeSki: https://www.weski.com/
    • Larry Silverstein: https://en.wikipedia.org/wiki/Larry_Silverstein
    • Oversee: https://oversee.biz/
    • Lessons from 1,000+ YC startups: Resilience, tar pit ideas, pivoting, more | Dalton Caldwell (Y Combinator, Managing Director): https://www.lennysnewsletter.com/p/lessons-from-1000-yc-startups
    • Tobi Lütke’s leadership playbook: Playing infinite games, operating from first principles, and maximizing human potential (founder and CEO of Shopify): https://www.lennysnewsletter.com/p/tobi-lutkes-leadership-playbook
    • Harley Finkelstein on LinkedIn: https://www.linkedin.com/in/harleyf/
    • Zip: https://zip.co/us
    • Qualcomm: https://www.qualcomm.com/
    • Einstein quote: https://www.brainyquote.com/quotes/albert_einstein_148788

    Recommended book:
    • Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs (updated 2025 version): https://urilevine.com/book/#Pre-orde

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.

    webmaster

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