Using AI to do your work faster isn’t AI-native. It’s just AI-assisted.
The real unlock? Embedding AI directly into your product — so it serves the customer without you in the room.
Gamma went from a company that would’ve needed hundreds of thousands of graphic designers, to ~$100M ARR with a team of 50. The difference: they scale with compute, not headcount.
That’s the question every AI founder needs to ask — where can you build a loop where AI does the work, and your team never has to show up?
🎙 Rem Koning | Professor, Harvard Business School
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