Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yt-d
The easiest business I can help you start (free trial): https://www.skool.com/hormozi
Business owners: Want to scale faster? We provide in-person advisory for companies doing at least $1M per year: https://www.acquisition.com/workshop-yt-d
Timestamps:
00:00 – Intro
0:32 – Lesson 1: Fear exists in the vague
5:13 – Lesson 2: Mental toughness matters more than motivation
12:08 – Lesson 3: Record breaking outcomes take record breaking work
19:51 – Lesson 4: Always prioritize your personal life
23:13 – Lesson 5: Think for yourself or the world will think for you
28:53 – Lesson 6: A hard conversation up front can save you years & millions
35:07 – Lesson 7: Do more than what is required
37:55 – Lesson 8: Plan your life first, your career fills the cracks
43:11 – Lesson 9: What do you want to have happen? What increases those odds?
46:33 – Lesson 10: More, better, new
54:19 – Lesson 11: It’s okay to just make money
59:42 – Lesson 12: Clear beats clever in all things
1:02:05 – Lesson 13: The offer is above everything else
1:06:49 – Lesson 14: How to make your ads actually work
1:07:58 – Lesson 15: Side quests can make the main quest
1:09:35 – Lesson 16: Delegation is the price of scaling
1:13:34 – Lesson 17: Real estate, big W
1:14:56 – Lesson 18: The best R.O.I is still on talent
1:19:09 – Lesson 19: A-players make you rich
1:22:00 – Lesson 20: Money attracts talent, culture keeps talent
1:24:05 – Lesson 21: Decentralization wins
1:30:30 – Lesson 22: A world-class EA is a superpower
1:33:30 – Lesson 23: The leader is always the problem
1:35:45 – Lesson 24: In the world of A.I., your brand is your moat
1:37:58 – Lesson 25: Brand must constantly be reinforced
1:39:46 – Lesson 26: The greatest risk to the business
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of https://Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money – not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
DISCLOSURE
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary.
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