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The rise of AI agents and automation is rapidly reshaping the agency landscape, forcing digital marketers to evolve or get left behind. In this episode, I sit down with Jordan Platten to explore how agencies are adapting, from bolting AI onto existing services to dominate saturated niches and boost revenue, to offering AI audits and positioning themselves as “AI transformation partners.” We also discuss the difference between AI enablement and full integration, the real path from agency to SaaS, and how businesses can future-proof themselves in this new era. Whether you run an agency or are just getting started, this conversation will show you how to turn AI from a threat into your biggest advantage.
⏱️ Timestamps:
0:00 – What We’re Covering
02:01 – The shift from AI “enablement” to full integration
05:28 – Why perception of AI is as valuable as the tech itself
08:16 – Real-world automations and tools changing workflows
15:13 – How agencies are scaling fast with AI (real examples)
20:15 – The rise of AI audits and the future of agency services
