In this episode of Founder Firesides, YC General Partner Gustaf Alströmer is joined by Max Junestrand, co-founder and CEO of Legora, one of the fastest-growing legal AI startups in the world. In just 13 months, Max and his team scaled from 10 to 100 people, raised $80M, and cracked the challenge of selling to one of the most skeptical industries. Max shares insights on building a successful vertical AI company, selling to conservative markets, and sheds light on what the future of legal tech looks like.
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Chapters:
00:45 – Legora’s Origin Story
01:00 – Building an AI Workspace for Lawyers
02:20 – The GPT Unlock
04:10 – The “Aha Moment” with Law Firms
06:15 – Raising $80M and Scaling Fast
06:30 – How Legora Works
09:40 – How It Transforms Legal Work
11:40 – Selling To AI Skeptics
14:40 – Creative Use Cases: From Court Battles to NDAs
17:30 – Starting Without Industry Expertise
18:40 – Interviewing 100 Lawyers
20:30 – Competing with Legacy Legal Tech Giants
23:50 – Tech Stack and Model Strategy
25:00 – Who Actually Buys AI inside a Law Firm?
27:00 – Cracking Sales in Conservative Industries
28:00 – Max’s Background: From eSports to Startups
30:50 – Hypergrowth: 10 → 100 People in 13 Months
34:00 – Why Hiring Ex-Founders Works
36:45 – The Future Job of a Lawyer
38:35 – What PMF Felt Like
39:45 – Why They Stayed in Stockholm (Not SF)
41:00 – Becoming the Category Leader in Legal AI
42:00 – Advice for Founders Building Vertical AI Companies
43:20 – What It’s Like to Work at Legora