This is the story of Smith & Diction, the design agency behind some of the most talked-about rebrands—Perplexity, Anterior, Alma, Exposure, and Gamma—all crafted by one of the smallest teams in the industry.
In this episode, Mike Smith (Art Director) and Chara Smith (Head Copywriter) share how they build iconic brands with precision, creativity, and heart. Expect a ton of insight into what really makes branding great.
00:00 Intro
01:43 Branding and Copywriting 101
15:09 Building the Perplexity and Gamma Brands
21:00 The Story Behind Smith & Diction
EO stands for Entrepreneurship & Opportunities. As we’re looking to feature more inspiring stories of entrepreneurs all over the world, don’t hesitate to contact us at partner@eoeoeo.net
LinkedIn | @EO STUDIO
X | @eostudi0
Instagram | @eostudio.official
Substack | @eostudio
Subtitles for this video were created using [XL8.ai](http://xl8.ai/) machine translation.
