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    Home » Branding & Copywriting MasterClassㅣSmith & Diction

    Branding & Copywriting MasterClassㅣSmith & Diction

    webmasterBy webmasterMay 8, 2025 All Videos 1 Min Read
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    This is the story of Smith & Diction, the design agency behind some of the most talked-about rebrands—Perplexity, Anterior, Alma, Exposure, and Gamma—all crafted by one of the smallest teams in the industry.

    In this episode, Mike Smith (Art Director) and Chara Smith (Head Copywriter) share how they build iconic brands with precision, creativity, and heart. Expect a ton of insight into what really makes branding great.

    00:00 Intro
    01:43 Branding and Copywriting 101
    15:09 Building the Perplexity and Gamma Brands
    21:00 The Story Behind Smith & Diction

    EO stands for Entrepreneurship & Opportunities. As we’re looking to feature more inspiring stories of entrepreneurs all over the world, don’t hesitate to contact us at partner@eoeoeo.net

    LinkedIn | @EO STUDIO
    X | @eostudi0
    Instagram | @eostudio.official
    Substack | @eostudio

    Subtitles for this video were created using [XL8.ai](http://xl8.ai/) machine translation.

    webmaster

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