Want your own $100M side project? Get our guide to win your first 100 customers: https://clickhubspot.com/eld
Episode 699: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Elan Lee ( https://x.com/elanlee ) about growing Exploding Kittens from a $10K Kickstarter campaign to $100M dollar company.
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Show Notes:
(0:00) Humble Success: Exploding Kittens Insights
(8:07) The origin story – $9M kickstarter campaign
(16:17) Focus on the crowd, not the funding
(20:41) Games should not be entertaining
(23:52) The Kitty Test pilots
(27:57) $0 marketing hacks
(38:49) Pushing past the ‘no’
(41:07) Business as a game
(45:32) Creativity loves constraints
(54:28) Irritation is the source of innovation
(59:13) Designing a game with Tim Ferriss
(01:04:08) Do what never makes you bored
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Links:
• Exploding Kittens – https://www.explodingkittens.com/
• Paxsite – https://www.paxsite.com
• Elan on TikTok – https://www.tiktok.com/@mrelanlee
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Check Out Sam’s Stuff:
• Hampton – https://www.joinhampton.com/
• Ideation Bootcamp – https://www.ideationbootcamp.co/
• Copy That – https://copythat.com
• Hampton Wealth Survey – https://joinhampton.com/wealth
• Sam’s List – http://samslist.co/
Check Out Shaan’s Stuff:
Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd
My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano
