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    Home » Sales and Marketing Frameworks That Win in the Age of AI

    Sales and Marketing Frameworks That Win in the Age of AI

    webmasterBy webmasterFebruary 21, 2025 All Videos 2 Mins Read
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    Yamini Rangan, CEO of HubSpot (a $40 billion leader in the CRM space) shares how AI is transforming go-to-market strategies, the key lessons Yamini has learned as a first-time CEO, and the sales tactics she’s mastered.
    She also discusses the challenges of navigating major business pivots, including how companies can successfully transition into AI-first businesses and what it takes to stay competitive in an evolving landscape.

    (00:00) Intro
    (00:56) Yamini Rangan’s Background and Career Journey
    (02:33) Joining HubSpot and Early Challenges
    (03:49) Transition to CEO and Leadership Insights
    (07:33) Strategic Planning and Long-Term Vision
    (15:15) AI Transformation and Product Innovation
    (18:57) AI’s Impact on CRM and Future Prospects
    (28:51) Content Strategy and Customer Engagement
    (37:34) Contextual AI Features for Better Usage
    (38:13) Human Expectations and AI
    (39:36) AI in Daily Productivity
    (42:54) The Art and Science of Sales
    (51:05) The Role of Curiosity and Resilience in Sales
    (53:23) Evolving Company Culture
    (55:27) Leadership Style and Management Lessons
    (58:27) Scaling Startups: Lessons from Workday
    (01:02:54) The Future of AI and Incumbents
    (01:14:10) Concluding Thoughts

    Executive Producer: Rashad Assir
    Producer: Leah Clapper
    Mixing and editing: Justin Hrabovsky

    Check out Unsupervised Learning, Redpoint’s AI Podcast: https://www.youtube.com/@UCUl-s_Vp-Kkk_XVyDylNwLA

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    Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9zb0hJZkhWbg

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    About the Show
    Logan Bartlett is a Software Investor at Redpoint Ventures – a Silicon Valley-based VC with $6B AUM and investments in Snowflake, DraftKings, Twilio, and Netflix. In each episode, Logan goes behind the scenes with world-class entrepreneurs and investors. If you’re interested in the real inside baseball of tech, entrepreneurship, and start-up investing, tune in every Friday for new episodes.

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