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    Home » Watch me build a $60K Directory using Ahrefs and WordPress

    Watch me build a $60K Directory using Ahrefs and WordPress

    webmasterBy webmasterFebruary 12, 2025 All Videos 3 Mins Read
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    Get the exact system used to build profitable local directories: https://www.gregisenberg.com/directory

    The episode features Frey Chu explaining his methodology for building profitable directory websites, using dog parks as a case study. He demonstrates how to identify opportunities through keyword research, validate ideas through social proof, and implement a basic yet effective directory structure. The discussion emphasizes that even simple directory websites can generate significant passive income through various monetization methods, while also serving as a foundation for larger business opportunities.

    Timestamps:
    00:00 – Intro
    03:27 – Examples of Profitable Directories and their traffic
    10:22 – Why Build Directories
    12:10 – Finding and validating directory ideas
    26:31 – Data collection and enrichment
    42:08 – WordPress implementation
    46:24 – Monetization strategies

    Key Points:
    • How to identify profitable directory website opportunities using keyword research and competition analysis
    • Step-by-step process for validating directory ideas using Reddit and social listening
    • Data collection and enrichment techniques for building comprehensive directories
    • Simple implementation strategy using WordPress or other CMS platforms
    • Monetization strategies including AdSense, affiliate marketing, and potential SaaS opportunities

    1) First, find your niche:
    • Use Ahrefs "near me" searches
    • Look for 30-100K monthly searches
    • Target keyword difficulty under 20
    • Avoid seasonal/branded keywords
    • Find niches with fragmented search intent

    2) Validate your idea:
    • Check competition on Google
    • Look for basic/outdated directories
    • Browse Reddit discussions
    • Confirm real user pain points
    • Set a "bounty" on weak competitors

    3) Data Collection Strategy:
    • Use Google Maps scraping tools (like Outscraper)
    • Focus on exact category matches
    • Collect key data points:

    – Name, address, phone
    – Reviews & ratings
    – Hours & location links
    – Street view images

    4) Data Enrichment
    • Add unique features competitors lack
    • Include amenity details (shade, benches, etc)
    • Use AI tools to automate enrichment
    • Focus on solving specific user problems
    • Make data actually USEFUL

    5) Building The Directory:
    • Start with simple "static pillar pages"
    • Target city-specific keywords
    • Include:

    – Table of contents
    – Location details
    – Embedded maps
    – Reviews
    – Internal linking structure

    6) Monetization Options
    • Display ads (most passive)
    • Affiliate partnerships
    • Lead generation
    • Data collection/email lists
    • Potential SaaS upsell

    Notable Quotes

    "AdSense has been the closest thing that I’ve ever experienced to passive income." – Frey Chu
    "People are monetizing directories wrong. They’re just putting AdSense… The opportunity is actually to build software on top of these directories." – Greg Isenberg

    LCA helps Fortune 500s and fast-growing startups build their future – from Warner Music to Fortnite to Dropbox. We turn ‘what if’ into reality with AI, apps, and next-gen products https://latecheckout.agency/

    BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

    BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

    Startup Empire – a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg
    Instagram: https://instagram.com/gregisenberg/
    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND FREY ON SOCIAL

    X/Twitter: https://x.com/freychu
    Youtube: https://www.youtube.com/@FreyChu
    Frey’s Newsletter: https://shipyourdirectory.kit.com

    webmaster

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