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    Home » Linear’s secret to building beloved B2B products | Nan Yu (Head of Product)

    Linear’s secret to building beloved B2B products | Nan Yu (Head of Product)

    webmasterBy webmasterJanuary 30, 2025 All Videos 2 Mins Read
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    Nan Yu is the head of product at Linear, one of the most beloved and fastest-growing B2B SaaS products out there today, and the gold standard for high-performing tech teams. In our conversation, we discuss:
    • Why speed and quality aren’t actually at odds
    • Linear’s unique approach to product development
    • Nan’s systematic approach to creativity
    • Linear’s philosophy on deadlines
    • The “double triangle” framework for product management
    • Nan’s approach to landing his dream product roles
    • Much more

    —

    Brought to you by:
    • Sinch—Build messaging, email, and calling into your product: https://sinch.com/lenny
    • Paragon—Ship every SaaS integration your customers want: https://www.useparagon.com/lenny
    • Wix Studio—The web creation platform built for agencies: https://www.wix.com/studio

    Find the transcript at: https://www.lennysnewsletter.com/p/linears-secret-to-building-beloved-b2b-products-nan-yu

    Where to find Nan Yu:
    • X: https://x.com/thenanyu
    • LinkedIn: https://www.linkedin.com/in/thenanyu/

    Where to find Lenny:
    • Newsletter: https://www.lennysnewsletter.com
    • X: https://twitter.com/lennysan
    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:
    (00:00) Introduction to Nan Yu and Linear
    (04:54) Survey insights: Linear vs. Jira
    (07:51) The speed vs. quality myth
    (09:24) Building and iterating quickly
    (15:31) Avoiding bloat in enterprise software
    (23:57) Understanding user needs deeply
    (30:09) How to approach customer calls
    (34:10) Creating strong emotional hooks
    (40:31) Managing the product backlog
    (44:46) Systemizing creativity
    (48:16) Demo: Saving drafts in Linear
    (51:38) Breaking constraints and building at extremes
    (54:15) Adopting new tools
    (58:22) The “double triangle” framework for product management
    (01:04:23) Effective job-hunting strategies for PMs
    (01:09:15) Thoughts on deadlines
    (01:14:15) Lightning round

    Referenced:
    • Jira: https://www.atlassian.com/software/jira
    • Linear: https://linear.app/
    • Patrick Collison’s post on X: https://x.com/patrickc/status/1869422495985750459
    • Magnus Carlsen on X: https://x.com/magnuscarlsen
    • Hikaru Nakamura on X: https://x.com/gmhikaru
    • Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market: https://www.lennysnewsletter.com/p/geoffrey-moore-on-finding-your-beachhead
    • Customer Request feature on Linear: https://linear.app/customer-requests
    • Everlane: https://www.everlane.com/
    • Schlep Blindness: https://paulgraham.com/schlep.html
    • Linear’s triage tool: https://linear.app/docs/triage
    • Patrick Collison’s post about mental models on X: https://x.com/patrickc/status/1443215022029619200
    • Brian Chesky’s new playbook: https://www.lennysnewsletter.com/p/brian-cheskys-contrarian-approach
    • Unpacking Amazon’s unique ways of working | Bill Carr (author of Working Backwards): https://www.lennysnewsletter.com/p/unpacking-amazons-unique-ways-of
    • Mode: https://mode.com/
    • The Diplomat on Netflix: https://www.netflix.com/title/81288983
    • Sakura Micron pens: https://www.amazon.com/SAKURA-PIGMA-MICRON-ESSENTIAL-COLORS/dp/B07VJFXT3C/

    Recommended books:
    • Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers: https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986
    • The Design of Everyday Things: https://www.amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654/

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.

    webmaster

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