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    Home » How only 2,500 subscribers can make you $1,000,000.

    How only 2,500 subscribers can make you $1,000,000.

    webmasterBy webmasterJanuary 22, 2025 All Videos 3 Mins Read
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    Join me as I chat with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into sales funnel. Jonathan shares his strategies and frameworks for building a client pipeline. We also discuss how to structure successful webinar campaigns.

    Key Points:
    • Detailed breakdown of successful webinar funnel structures and challenge funnels
    • Discussion of basic marketing fundamentals that still work in 2025
    • Exploration of how software companies can use traditional funnel marketing techniques

    Timestamps:
    00:00 – Intro
    03:04 – Greg’s New Year Reflections
    11:06 – JC’s transition from CEO to an advisory role
    21:55 – How to make deals with influencers
    24:58 – Detailed breakdown of webinar funnels
    30:15 – The structure of webinar funnels
    36:15 – How to use funnels for SaaS products and challenge funnels explained
    47:12 – Product recommendations and wrap-up

    1) The Basic Funnel Formula Still Works:
    • Email list → Webinar → Product sale
    • Even with just 2,500 subscribers
    • Live training converts WAY better than direct email
    • 90-min webinar can turn 200 attendees into 20 buyers

    2) Perfect Webinar Structure (by Russell Brunson):
    • 20min: Your story & struggles
    • 15min: The "vehicle" (solution you discovered)
    • 20min: Impact & transformation
    • Present options: DIY vs accelerated path
    • Close with clear next steps

    3) Challenge Funnels Are Underrated:
    • Perfect for SaaS & digital products
    • 30-day format with daily support
    • Free trial + structured program
    • Examples:

    – Notion + Second Brain challenge
    – Fitness apps + weight loss challenge
    – Meditation apps + mindfulness challenge

    4) The Warm-Up Step is CRUCIAL:
    • Direct pitching rarely works
    • Need a middle step to build excitement
    • Options:

    – Webinars
    – Challenges
    – Info sessions
    – Live trainings

    5) List Partnerships Done Right:
    • Never cold pitch for list access
    • Build relationships first
    • Consider paid partnerships ($10k can be worth it for 1M+ list)
    • Focus on value alignment

    KEY TAKEAWAY:
    Basic funnels still work incredibly well in 2024, but you need:

    1. A list (even small)
    2. Warming step (webinar/challenge)
    3. Clear transformation story
    4. Tactful execution

    Notable Quotes:
    "Most of the real basics work so goddamn well today. Like 2025, we can launch a product using basically just the same webinar. Just email your list, send them to a webinar." – JC

    "When a company is doing well, they don’t want me involved… They want the strategic advice. They want access to connections." – Greg Isenberg

    LCA helps Fortune 500s and fast-growing startups build their future – from Warner Music to Fortnite to Dropbox. We turn ‘what if’ into reality with AI, apps, and next-gen products https://latecheckout.agency/

    BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

    BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

    Startup Empire – a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg
    Instagram: https://instagram.com/gregisenberg/
    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND JONATHAN ON SOCIAL

    X/Twitter: https://twitter.com/Jicecream
    LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/
    AJ&Smart: https://ajsmart.com/

    webmaster

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