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    Home » Meet the man who growth hacked his app to 1M downloads

    Meet the man who growth hacked his app to 1M downloads

    webmasterBy webmasterSeptember 30, 2024 All Videos 3 Mins Read
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    Join me as I chat with Chris Josephs, Co-Founder of Autopilot, as we discuss his frameworks and strategies for growth hacking startups. Learn his step-by-step formula to building and converting attention, affinity, and authority into brand loyalty and startup growth.

    Timestamps:
    00:00 Intro
    03:08 Chris’s Viral Formula Overview
    08:00 Step 1: Build Niche Meme account with Authority
    14:24 Step 2: Find Creative ways to build loyalty and vitality
    19:06 Step 3: Getting free press
    23:41 UFC Sponsorship Retrospective
    28:11 How Chris would build a meme account
    40:36 Startup Idea: Twitch for Online Shopping
    46:40 SIP success stories

    1) Chris doesn’t see himself as a marketer or growth guy. He’s a SOCIAL ENGINEER.
    • His focus? Reverse engineering virality and creating formulas for content that EXPLODE on social media.

    2) The Pelosi Tracker origin story:
    • Built meme pages with millions of followers
    • Focused on politician stock trades
    • Translated virality into a real product (Autopilot app)
    Key insight: Memes + Authority = Powerful combo

    3) Chris’s framework for building viral meme pages:
    a) Create an account with a clear, catchy name
    b) Engage as a "reply guy" on relevant topics
    c) Do deep, investigative journalism to build credibility
    • Marry memes with authority to become THE go-to account in your niche.

    4) The UFC sponsorship case study:
    • Sponsored the event (base layer of credibility)
    • Sent a fake Nancy Pelosi to the fight
    • Drove a Cybertruck with "Pelosi 2024" around Vegas
    • Goal: Maximize surface area for virality and build brand loyalty

    5) Chris’s viral formula:
    • Each additional stunt increases chances of going viral:
    a) UFC sponsorship alone = 10% chance
    b) +Fake Pelosi = 15% chance
    c) +Cybertruck stunt = 20% chance
    • Keep adding elements to boost your odds!

    6) Key to monetizing meme pages:
    • Don’t just post funny content. Mix in authority-building posts to be taken seriously.
    • High engagement does not mean High monetization
    • Authority + Engagement = winning formula

    7) Startup idea alert: Live shopping streams for Gen Z women
    • Imagine: The Twitch of online shopping, where influencers livestream their browsing & purchasing decisions.
    • Huge potential here. Who’s gonna build it?

    8) Growth hack: Build relationships with journalists
    • Create an email list of reporters in your niche
    • Regularly send them high-quality, relevant info (no selling!)
    • Become their go-to source for stories
    • Free press = Priceless marketing

    9) Remember: Consistency is key in building your brand.
    • Find your angle (like Autopilot’s "Pelosi 2024 – Invest like a politician") and double down on it.
    • Create moments, build loyalty, make people LOVE your brand.

    Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

    Get access: https://www.gregisenberg.com/30startupideas

    🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

    You’ll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

    Spots are limited.

    https://www.communityempire.co/

    📬 Join my free newsletter to get weekly startup insights for free:

    https://www.gregisenberg.com/

    70,000+ people are already subscribed.

    To improve your rankings your business on Google and using AI for SEO, sign up to

    http://boringmarketing.com/

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg
    Instagram: https://instagram.com/gregisenberg/
    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND CHRIS ON SOCIAL
    X/Twitter: https://x.com/Chrisjjosephs
    Autopilot: https://www.joinautopilot.com/
    Pelosi Tracker: https://x.com/PelosiTracker_

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